From Clicks to Confirmed Jobs: Why 2026 Is the Year of “Enquiry Ops” (and How ATO Is Building It)

The ATO addresses the common issue of disorganized inquiries faced by local service businesses, enhancing their websites to transform them into effective quote-request systems. By focusing on better question-asking and streamlined workflows, ATO aims to capture intent, ensure compliance, and improve lead quality, ultimately optimizing operations for small businesses.