SEO is great — but it only pays off if your website converts. My approach is: fix the enquiry funnel first, then improve visibility.
Local SEO that actually matters
- Google Business Profile basics
- service area + postcode relevance
- clear service pages (one per core service)
- reviews and trust signals
- technical hygiene (titles/meta, indexing)
The honest truth
More traffic doesn’t help if visitors don’t know what to do next. That’s why I start with conversion, then layer SEO after.
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